Thoughts on entrepreneurship: How to grow your side hustle in 2022

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Coming up with a side hustle idea is straightforward. Just do a quick search online, and you’ll find yourself with thousands of suggestions. It is also possible that no one else has manifested your side hustle idea yet, but this post, however, will not sugarcoat the process of creating a side hustle. Nor will it promise you secrets to generate millions doing what you love in a short time. Having a side hustle is hard work, but having the opportunity to create your terms, working hours and grow your income brings forth a rewarding feeling. For those of you who are already self-employed, I’m sure that you have a sense of pride when you look back at your progress from your first idea to your first successful transaction. Find ideas below on how to grow your side hustle in 2022.

It’s never too late to start or pivot

Change your mindset to elevate your hustling game this year. Perhaps you’ve tried different ideas that haven’t worked, or maybe you’re stuck with the feeling that your plan won’t work out because someone else has already done it. Perhaps you think you’re too old to start a self-employment journey. Whatever the block is, understand that it’s never too late to turn things around. Sometimes you need to take a step back and reassess the plan to change what isn’t working. Breathe.

It takes money to make money

And it sure does. It could be hundreds or thousands, but realistically you may need to invest in your business to give it longevity. Branding material, marketing strategies, buying stock and storage space, wifi, notepads and pens etc., these all cost money. See where you can cut corners but don’t go cheap just because it’s cheap. Prioritise what’s worth more significant investments and keep your receipts.

Research

Find resources on your chosen industry. Just because you read a book two years ago or have a degree in business doesn’t mean that you’re up to date with current trends and developments. Connect with like-minded people, find free podcasts and Youtube videos or read books. Can’t afford books? Go to your local library.

Use social media to your advantage

If you hate the thought of exerting energy into posting on social media, don’t fret. There is plenty of content management software to help you manage your time and create engaging posts quickly. Social media is a great way to boost your online reach for free. Even if you have less than ten likes on your post, the fact that people are seeing your content is still motivating. Be consistent and create clever content to boost your engagement.

Until next time.

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