Thoughts on technology: The truth about social media

Photo by Cristian Dina on

Social media is exhausting. It’s not my intention to start today’s post with a negative tone, and I certainly don’t want to persuade anyone to steer clear of it. However, throughout my years of observation, research and actions to support the visibility of my author brand, I am confident in stating the reality of the machine that is social media. It is exhausting. If you’re looking for ways to promote your brand or business online, you have most likely come across generic blogs that claim to have the golden formula for social media success. They draw you in with promising titles claiming their strategies will give you the upper hand with online visibility by beating the algorithms of social media platforms. The truth is, nobody really knows how the algorithms work. (Unless you work for the company). Yes, you can observe and test, but platforms can change these at any time. Therefore what may have worked yesterday may not work next week.

However, social media platforms provide a free way to help you build an audience for your brand. You can put in as much effort as you want, and it is possible to build a steady following relatively quickly depending on your niche, consistency and content quality. For me, social media has been helpful, although it’s often draining because of the consistency I chose to post. Most often, I need to detach from the world and go within for a few days and during this time, opening up apps to post content is at the bottom of my priority list. This is where I utilise social media post schedulers. However, I do like to see the engagement levels for each post. If I do this, though, I find myself bombarded with all sorts of stimulating content that drains my energy. So during my hermit modes, I choose to commit to staying entirely off social media for a few days to focus on my inner work.

This year, if you’re thinking about utilising social media to boost marketing for your brand and grow an audience, think about how much time you’re willing to invest in creating content and tracking your engagement. Make a conscious decision to be on social media purely for business but in a way that makes your account relatable. Also, remember that even if you’re online, you need to set energetic boundaries; otherwise, you’ll find yourself sinking with the distractions, which could be detrimental to your mental health.

Social media doesn’t have to be a monster, and when used correctly, you can leverage it to build your online community. Some people have significantly contributed to the elevation of humanity’s consciousness on social media by sharing knowledge, wisdom, motivation and remote support. On the other hand, some choose to deliberately churn out content that, if you lack self-awareness, will sink you deep in demise. And then, there are the people who have no conscious purpose for their social media usage. They just post, scroll and follow trends without questions. Whatever you decide to do, make sure that you’re doing it for your highest and greatest good, whether to showcase your talent, boost your brand visibility, or raise awareness for a cause.

Until next time.

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